The Noni Fruit: What It Is, What It Does and Why It's Been Used for 2,000 Years
A fruit little known in Europe, yet consumed for millennia across the Pacific islands. Discover what Noni is, what properties it has and how it can become part of your daily routine.
What Is Noni (Morinda citrifolia)
Noni (Morinda citrifolia) is a tropical fruit from the Rubiaceae family, the same family as coffee. It grows wild on the islands of French Polynesia, in Southeast Asia and in other tropical regions of the Pacific.
The fruit is roughly the size of a potato, with an irregular surface and a colour that ranges from green to yellowish-white when ripe. Its appearance is not particularly inviting – and the taste? Strong, pungent, with fermented notes. It is not a fruit you eat for pleasure, but for what it contains.
And that is precisely the point: the intense flavour is an indicator of quality. A Noni juice that tastes mild has most likely been diluted with water or sugar. Real Noni has character – and that is a good sign.
The History: 2,000 Years of Tradition
The peoples of Polynesia call it "the plant of life". For over 2,000 years, Noni has been an integral part of their daily diet – not as a medicine, but as a functional food, passed down from generation to generation.
Polynesian navigators carried Noni seedlings in their canoes during their migrations across the Pacific. It was one of the most important plants to have on board – which says a great deal about the value they placed on it.
Today the fruit is hand-picked in Polynesia and shipped by container to Austria, where NUI NONI processes and bottles it to very high quality standards. The Gstrein family has been working with NUI NONI for years – and we are convinced of the quality of this product.
From Polynesia to your glass
The Noni fruit is hand-picked from wild plants on the Pacific islands.
The fruit arrives in Europe by container, maintaining the quality chain.
NUI NONI processes and bottles the juice in Austria to very high standards.
The Gstrein family, in natural products since 1989, delivers it straight to your door.
Properties and Nutritional Values of Noni
The Noni fruit contains over 150 nutritive substances identified by scientific research. Among these, two nutrients with benefits recognised by the European Union:
Contributes to the normal function of the immune system and to the protection of cells from oxidative stress.
Authorised EU Health ClaimContributes to the reduction of tiredness and fatigue and to the normal functioning of the nervous system.
Authorised EU Health ClaimAverage nutritional values per serving (30 ml)
| Nutrient | Per 30 ml |
|---|---|
| Energy | approx. 22 kcal / 93 kJ |
| Carbohydrates | approx. 5.0 g |
| of which sugars (from fruit) | approx. 3.8 g |
| Protein | approx. 0.2 g |
| Fat | approx. 0.1 g |
| Vitamin C | present* |
| Potassium | present* |
*Naturally variable values. Noni is a natural product – the exact values depend on the harvest and the ripeness of the fruit. Please refer to the product label for specific values.
What Is Noni Juice Good For
Noni is not a magic wand. It is a functional food that, when consumed regularly, can contribute to daily wellbeing thanks to its natural nutrients.
The potassium in Noni contributes to the reduction of tiredness and fatigue. Many people choose Noni as a natural alternative to the afternoon cup of coffee.
Vitamin C contributes to the normal function of the immune system. An extra boost during seasonal changes and more demanding periods.
With over 150 natural nutrients, Noni is a popular choice among those who exercise regularly. Potassium contributes to normal muscle function.
Vitamin C also contributes to the protection of cells from oxidative stress. A small daily gesture to take care of yourself.
How to Choose a Good Noni Juice
Not all Noni juices are the same. Here is what to look for before you buy:
- High noni percentage (at least 30-40%)
- NFC juice (not from concentrate) – the nutrients stay intact
- No added water or sugar
- Clear traceable origin
- Glass bottle (better protection for the contents)
- Only 5-10% noni with water and sugar
- Reconstituted concentrate
- Too cheap (often = diluted product)
- No origin information
- Added flavours to mask a bland taste
A juice with 41% pure Noni pulp from French Polynesia, combined with NFC red grape, pomegranate and blueberry juices, is the benchmark for those who seek quality without compromise. Discover our Original Noni Juice – processed and bottled in Austria by NUI NONI, distributed by the Gstrein family.
How to Use Noni Juice
The daily serving
30 ml per day – a small shot glass. No more is needed. Noni is a concentrated food: a small amount, plenty of nutrients.
The best time
In the morning, on an empty stomach, about 15-30 minutes before breakfast. This is the most common way to take it. But it also works well in the afternoon, when energy levels dip.
How to improve the taste
Pure Noni has a strong flavour. If you prefer a milder taste, mix it with apple juice, orange juice or add it to your morning smoothie. After a few days, many people start to enjoy it on its own.
Storage
Before opening: at room temperature, in a cool and dry place. After opening: refrigerate and consume within 30 days. Always shake before use – a slight sediment at the bottom is natural.
Want to try it?
The best way to understand Noni is to taste it. The 60 ml trial format lets you try the juice for 2 days – no commitment.
Discover the Original Noni JuiceTrial format from €5 · Shipped by the Gstrein family, since 1989
Sources and Further Reading
- Chan-Blanco, Y. et al. (2006). "The noni fruit (Morinda citrifolia L.): A review of agricultural research, nutritional and therapeutic properties." Journal of Food Composition and Analysis, 19(6-7), 645-654.
- West, B.J. et al. (2018). "A Safety Review of Noni Fruit Juice." Journal of Food Science, 83(4), 1173-1178.
- European Commission – EU Novel Food Register: authorisation of Noni juice (Morinda citrifolia) since 2003.
To learn more, visit our Original Noni Juice product page with detailed information on composition, formats and prices.
Frequently Asked Questions about Noni
Where does Noni grow?
Noni (Morinda citrifolia) grows wild on the islands of French Polynesia, in Southeast Asia, India and other tropical regions of the Pacific. The finest plants grow in volcanic soils near the sea, where the warm, humid climate favours the ripening of the fruit. The Noni used in quality juices generally comes from French Polynesia, where it is hand-picked from wild plants.
Does Noni have any side effects?
Noni juice is a fruit-based food, authorised by the EU as a Novel Food since 2003. For the majority of adults, a daily intake of 30 ml is well tolerated. If you are taking medication (particularly anticoagulants or blood pressure medication), it is advisable to consult your doctor before starting. Noni contains potassium, so those following a low-potassium diet should speak with their doctor.
What is the difference between noni juice and noni pulp?
The pulp is the fleshy part of the fruit, denser and richer in nutrients. The juice can be obtained by pressing the pulp (NFC – not from concentrate) or reconstituted from a concentrate with added water. A product with 41% pulp is significantly more concentrated than a juice containing only 5-10% diluted Noni. The difference can be tasted: more intense = more real Noni.
Is Noni safe during pregnancy?
There are not enough clinical studies on the intake of Noni during pregnancy and breastfeeding. For this reason, as with any food supplement, we recommend consulting your doctor or gynaecologist before starting consumption during these phases.
How much Noni juice can you drink per day?
The recommended serving is 30 ml per day – equivalent to a small shot glass. There is no need to take more: Noni is a concentrated food and 30 ml per day is sufficient to integrate the nutrients into your daily routine. A 750 ml bottle therefore lasts approximately 25 days.
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